Is your content boring?

It doesn’t have to be.

We create written content for small and medium-sized businesses and other organizations with the goal of establishing and reinforcing connections and building trust with current and prospective customers.

Our philosophy is to emphasize authentic storytelling that’s never aggressive, manipulative, or boring, using relatable ideas, conversational language, and, whenever possible, a splash of humor to make your story compelling and entertaining.

Storytelling matters. a lot.

Rest assured, cheesy, aggressive selling is not on the menu here.

In our opinion, being authentic, holding the interest of your audience, and being at least a little clever or even outright funny is mission-critical. If people don’t feel you’re genuine, they won’t trust you. If you’re boring, they won’t pay attention. If they’re not paying attention, they’re absolutely never going to get your message.

Unlike the “ABC”, aka Always Be Selling, philosophy portrayed in the 1992 David Mamet film Glengarry Glen Ross, we focus on establishing a connection and building a trusted relationship with your target audience through relatable, compelling, and entertaining storytelling.

The Nuts & Bolts

If you’re in charge of a brand, you’ve probably had plenty of recent conversations about content or content marketing, even if you didn’t realize it.

There probably isn’t a business owner on the planet who hasn’t noticed that marketing has become more dynamic since the Internet came on the scene in the 1990s, and the enormous, rapid growth of social media since its introduction in the early 2000s. The accelerated rate at which marketing evolves now creates a never-ending stream of new trends.

Although introducing new and relevant digital content has always been important, the current marketing trend prioritizes the continuous output of high-quality content on digital platforms like websites and social media.