CONTENT WRITING & FIXING
I’m a content writer.
Content is a broad term that includes a lot of things: blogs, articles, social media copy, ad copy, photos, videos, and other types of media. Writing is my primary focus, but I can handle some types of visual content as well. My job is to create written content that attracts, engages, and makes businesses or organizations like yours memorable.
As a content writer, I can write, edit, update, and give you advice on the stuff people read on your website, social media, ads, and printed materials.
You can look to Mixed Breed Media for help refreshing the content on your current website or start from scratch. I can produce copy for a one-off ad or an entire campaign.
Public relations (PR) is also on the menu, so I can help with press releases and other PR duties.
My very simple strategy and philosophy is simplicity/clarity and integrity/authenticity while being compelling and engaging (not boring). I also try to incorporate humor whenever possible (but not at the expense of being inappropriate). In a Forbes.com article, Forbes Council Member Juan Isaza says, “The fundamental reason humor helps build your brand is that advertising and content are created for human beings and human beings are governed by emotions, and humor builds emotional connection.”
Comfortable Client Communication
That same philosophy is reflected in the way I communicate with you as a client.
Diving into content development can feel a little foreign and even uncomfortable for many business owners. I aim to ensure that my experience and expertise deliver successful results while creating a relaxed and reassuring experience for clients.
I unequivically believe that the more you know and understand, the more comfortable you’ll be with your decisions as we work together. To accomplish that, we’ll have honest, plain-spoken conversations rather than using lots of marketing jargon like KPIs, ‘funnels,’ ‘Buyer Person,’ or other code words that may not be part of your everyday vocabulary, to ensure you’re well-informed.
